2025 Pinterest Trends for your Business

Pinterest Predicts is Pinterest’s annual trend forecast, built on real data from billions of searches. Unlike other platforms, Pinterest is where people plan for the future, so the trends they highlight are often months ahead of the curve.

In fact, 8 out of 10 of their previous predictions come true. For business owners, it’s a smart way to get ahead - helping you to create content and strategies that align with what your audience will be looking for next.

This trend is all about opulence, elegance, and fine details. While you’re (probably) not planning to host a Rococo-themed party, this is a great opportunity to rethink how you present your business.

How to Use This Trend:

• Use imagery like ornate details, soft pastel tones, or gold accents in your pins and social media imagery.
• Encourage your audience to think about their branding, product styling, or even client experience. It's about adding a touch of luxury to everyday life or business.

Bold patterns, vibrant colours, and an "anything goes" attitude are replacing minimalism in home decor, and we can use this mindset to inspire how we approach our businesses.

How to Use This Trend:

• Use layered visuals with bold patterns or clashing colours to reflect the maximalist vibe.
• Inspire your audience to think creatively about their offers, visuals, or marketing strategies.

This trend is all about choosing a single bold colour to express your personality or mood. It’s not just for makeup - it’s a powerful idea for branding and marketing too.

How to Use This Trend:

• Focus on the idea of using a dominant colour or vibe to create consistency across your content.
• Think about how you use colour to evoke emotion in your social media content and business visuals - and if this is something you've never considered before then this is a good prompt for you to start!

Medieval vibes and strong fortress foundations are trending. This is all about building something solid - and that’s a message any coach or business owner can get behind.

How to Use This Trend:

• This can apply to anything from setting up workflows to creating sustainable products. Share your own journey of building solid systems or workflows.
• Your designs could include castle-inspired imagery or something sturdy and grounding.

People are swapping city breaks for fresh mountain air. While you might not be in the travel industry, the idea of gaining clarity and perspective is perfect for coaching and business growth.

How to Use This Trend:

• Use imagery of mountains or open landscapes to evoke a sense of clarity and perspective.
• The content could apply to self-reflection, strategic planning, or refreshing your offers.

This trend puts a quirky twist on old-school soda floats, and it’s a great reminder to shake up your own approach. Perfect inspiration for thinking differently!

How to Use This Trend:

• Incorporate playful, unexpected visuals like retro diner vibes or quirky colours.
• This idea encourages thinking outside the box, whether it’s a new product line, service, or content style. Show your audience a “classic” business tip, and then reveal your unique take on it.

This trend focuses on preparation and creating support systems. For coaches and B2B businesses, it’s a great reminder of the power of setting people up for success.

How to Use This Trend:

• Focus on the idea of preparation and support- this could be onboarding, system setup, or even self-care. Create checklists for your audience to help them prepare and feel ready for the future.
• Soft, calming visuals work well here, like cosy home settings or clean, organised spaces.

I know some of these trends might feel like they belong in a fantasy world rather than your business plan. But the beauty of Pinterest Predicts is how it encourages us to think creatively. You don’t have to replicate these trends literally; instead, take the underlying themes like boldness, clarity, or strong foundations, and adapt them to your niche.

Your audience will love seeing you tap into what’s fresh and forward-thinking, especially when you break it down into actionable, relatable ideas.