Pinterest Affiliate Rules You MUST Know in 2025!

Affiliate marketing on Pinterest offers incredible potential, but spammers have historically abused the system, leading to stricter guidelines. Pinterest's spam filters are now more vigilant, so following the rules is crucial to maintaining your account and building trust with your audience.

Transparency is non-negotiable. If a pin contains affiliate links, you must disclose it clearly. Here’s how:

• Use the paid partnership button on your pin.
• Include hashtags like #ad or #affiliate

This ensures you’re adhering to Pinterest’s advertising policies while fostering trust with your audience.

Pinterest defines spammy behavior as:

• Creating repetitive pins: Don’t create dozens of identical or near-identical pins.
• Using bad links: Avoid broken links or links that lead to irrelevant content.
• Misleading strategies: Don’t manipulate algorithms with fake accounts or agreements to save each other’s affiliate pins.

Tip: Focus on quality over quantity. Well-designed, valuable pins will outperform bulk spam every time.

Pinterest recommends maintaining just one account for your business or personal brand. If you have separate personal and business accounts, or multiple accounts for different business ventures, that's fine - just don’t use them to manipulate algorithms.

Pinterest values original, helpful content. Here’s how to meet their expectations:

• Add value: Explain how the product solves a problem or why you recommend it.
• Be authentic: Share genuine thoughts about the product.
• Incorporate affiliate pins sparingly: Sprinkle them among other types of content.

Pinterest has flagged certain link shorteners (e.g., Bitly, Pretty Links) as spam triggers. Use the original affiliate link to avoid issues.

Pro Tip: Always test your links before publishing pins to ensure they aren’t blocked.

Using AI tools to generate and publish hundreds of pins at once with affiliate links is bad practice. This approach will likely trigger spam filters. Instead:

• Design unique, visually appealing pins.
• Rotate affiliate pins among other valuable content, like blog links or product tips.

Violating Pinterest’s affiliate guidelines could result in your content being removed, your account getting limited, or even being permanently blocked. Protect your account by:

Reviewing Pinterest’s paid partnership and spam policies.

Monitoring your account regularly for any warnings or flagged content.

To stay on the right side of Pinterest’s policies and succeed with affiliate marketing:

• Focus on helpful content that educates or inspires your audience.
• Maintain a balanced mix of affiliate and non-affiliate pins.
• Keep your designs fresh and in line with Pinterest trends.
• Regularly review Pinterest guidelines to stay updated on any changes.