Every time you submit a pin to Pinterest, the information on that pin gets processed and ‘indexed'. This means that Pinterest reads your pin and will match that pin to Pinterest users who will find it interesting and relevant to their needs.

This is where keywords come in.

By using the words that people on Pinterest are searchng for, you have a much higher chance of being found BY THOSE PEOPLE!

Pinterest will match your content to them and it will be shown to them in their search results.

And if Pinterest thinks your pin may interest somebody because it's related to a search term they used in the past, your pin may be surfaced in their smart feed when they log into Pinterest in the future.

Pinners are planners and they typically pin 2-3 months in advance.

This means that if you have a product or service to sell in Autumn, people on Pinterest are starting to make their purchase decisions for that season in Summer!

So, if you have content for Autumn that you want to get on Pinterest, it's time to start pinning.

Use these most popular Autumn keyword searches for Pinterest in your pins to help your content get seen by the right people

IMPORTANT: Remember only to use relevant keywords for your pins.