All the information you present on your profile helps Pinterest to read and Index your account for search.

This means that it is important that all of the words you use on your Pinterest profile are consistent and relevant to your business and what your audience is searching for (remember those keyword-rich search terms!)

Keep your account name the same, or similar to your other social media platforms.

As you don’t know where a new prospective customer might find you on social, it’s important to have a cohesive brand image across all your channels – even if you’re not using them.

It helps people to recognise your brand wherever they find you!

Remember to try to fit a keyword search term into your name field as well. Having this keyword description in your name not only helps to describe what you do but also helps Pinterest learn what your Pinterest account is about.

When it comes to posting on Pinterest, being consistent is good for you, your followers AND the Pinterest algorithm.

Firstly, when you decide to start posting on Pinterest – and how often you’ll post – then you can factor in the work that needs to be done.

It means you can plan ahead (more on that later) and be purposeful about your content.

It also means your followers know what to expect from you. If they know you post daily, for example, and haven’t seen anything in their feed for a few days they may head to your profile to see what they’ve missed. I know I do this with accounts I love.

Action: Decide how many times a week you’ll post (one fresh pin a day is a good place to start). Remember you don’t need to repin anyone else's content and you definitely don’t need to be on the platform every day if your time is limited. Do what’s achievable and manageable!

While you create your boards, you need to remember to go back in and edit their descriptions so that they are keyword-rich and describe what type of content you will be posting to them.

Being consistent with this step will mean that your boards will be indexed for search more easily and are more likely to be suggested to other users by Pinterest.

Having a consistent & simple aesthetic on your board covers will help your followers navigate your profile more easily.

You only have a few seconds to make an impression on a new potential follower visiting your account for the first time, so make sure it's easy for them to see the value in your profile.

If your branding is all over the shop it’s hard for followers to spot your posts in their busy feeds.

Establish a clear look and feel for your imagery to make it easy for them to get seen. You can do this by creating or using some of the ready-made templates in Canva.

That said, don't be afraid to try new things and change the look of your pins to test their performance!

When it comes to branding on Pinterest, make sure your web address is clear and/or your business logo is visible at the top of your pin (but doesn't overpower the pin design).

If you’re not confident about this, take a look at my Pinterest Template Shop for high-converting designs you can easily customise.

Being consistent with your planning removes the headaches of posting on the fly.

Planning helps you determine the types of content you plan to post, the topics you want to discuss, and, of course, when to post it.

I recommend you set aside a day a month to plan your content. As you get faster, you can spend less time on it, or perhaps just a few hours a week. Either way, putting that time in the diary is essential.

There are lots of ways you can plan your content. You can do it on a Trello board, use a spreadsheet or – if you prefer good old pen and paper – you can jot ideas on Post-it notes and then stick them to a monthly wall planner.

To make using Pinterest as easy as possible, it's best to plan your blog content and then plan and create your pins—whether they are standard pins or video pins.

It's much easier to create pins that lead from one piece of core content, and you won't be left wondering what your pins should be about on any given week – particularly if you are creating video pins.

You can plan your blog content by doing keyword research and also by using the Pinterest Trends feature. This feature allows you to spot when trends occur on Pinterest and when you need to be ready with relevant content!

📌 Download my FREE Pinterest Quick Start Guide to get you off to the best possible start on Pinterest for your business marketing.

📌 Visit my Template Shop for easy-to-customise and high-converting pin templates for Canva

📌 Join the PinPower Growth Academy, my low-cost Pinterest membership provides you with everything you need to grow on Pinterest!