Grow Your Email List on Pinterest: Step-by-Step Guide [2025]

Before you start creating your pins, it’s really important you take the steps to optimise your Pinterest account so it’s set up for success. Here’s how you can make your account more attractive and functional. Read this blog for a complete step-by-step guide to optimising your Pinterest business account.

People love freebies. Offer a valuable lead magnet, such as a checklist, eBook, or template, that solves a specific problem for your audience. Make sure it's something they can’t resist downloading to boost your email subscribers!

• Checklist: “10 Steps to Planning Your Perfect Wedding”
• eBook: “Ultimate Guide to Decluttering Your Home”
• Template: “Weekly Meal Planner”

The key is to ensure your lead magnet offers immediate value and is highly relevant to your target audience. This way, they’ll be more likely to give you their email address in exchange for your freebie.

It’s crucial that your lead magnet attracts the right audience.

For example, a list of “10 Questions to Ask Your Wedding Photographer Before You Hire Them” will attract people who are in the process of hiring a wedding photographer. In contrast, “10 Timeless Wedding Photo Poses” might attract a broader pool of people, including those who may have already hired a photographer, have a friend or relative taking photos, or are just dreaming about their future wedding. 🎯

Make sure your lead magnet is aligned with the needs of your ideal subscriber. This ensures that the people who sign up are genuinely interested in what you have to offer and are more likely to engage with your future content.

Instead of just pretty images, think about what grabs attention. Use headlines that promise a benefit, like “Declutter Your Wardrobe in 30 Minutes” or “5 Secrets for Peaceful Toddler Nap Times.” And don't be scared of using big, bold fonts.

Here are some tips for creating pins that stand out and grow your email list with Pinterest:

• Bold, readable fonts: Make sure your text is easy to read on mobile devices.
• High-quality images: Use eye-catching images that are relevant to your content to attract more Pinterest traffic.
• Strong call-to-action: Encourage users to click through with phrases like “Learn More” or “Get Your Free Guide.”

Make sure your landing page is mobile-friendly since most Pinterest users are on mobile devices, maximizing Pinterest traffic. It should have a clear, compelling headline, and include a strong call to action.

Use an image on your landing page that matches the pin that brought them there to help create a seamless experience.

Here's a quick checklist for a pinner-friendly landing page:

• Mobile optimisation: Ensure your page looks great and loads quickly on mobile devices.
• Consistent branding is crucial for Pinterest business success: Use the same images and colour schemes from your pins on your landing page.
• Clear CTA: Make your call-to-action button prominent and easy to find.

A high percentage of my sign-up rates come from blogs that include part of the information from my freebie but not all of it.

Readers then get the option to download the spreadsheet/planner/checklist in a well-timed pop-up or in a link within the blog.

This technique works well because they see the value on offer within the blog and are more likely to subscribe to get the freebie than someone visiting the sign-up page cold.

• Tease Your Freebie: Include snippets of your lead magnet in your blog posts.
• Strategic Pop-ups can help increase your email subscribers.: Use pop-ups to capture emails without being too intrusive.
• In-content Links: Add links to your lead magnet within the blog content where it feels natural.

How can I use Pinterest to grow my email list?

To grow your email list using Pinterest, you can create pins that lead to your landing page where visitors can opt-in by providing their email address in exchange for a valuable freebie. Make sure to target your audience with relevant keywords and optimize your pin descriptions for SEO.

What is a lead magnet?

A lead magnet is a valuable offer that you provide to your target audience for free in exchange for their email address. It can be an ebook, a checklist, a free trial, or any other resource that solves a problem or meets a need for your potential subscribers.

How can I optimise my Pinterest business account for email marketing?

To optimize your Pinterest business account for more email subscribers, make sure your profile cover clearly states that you offer a valuable freebie (and that they need to click the link in your bio to get it). Create boards with content related to your lead magnet and pin strategically to attract pinners who are interested in your offer.

What are some actionable tips to grow my email list using Pinterest?

Some actionable tips to grow your email list using Pinterest include joining group boards in your niche, embedding pins on your website or blog posts, and actively engaging with pinners who are willing to exchange their email for valuable content. Consistency and quality pinning are key to success.

Why is it beneficial to use Pinterest to grow my email list?

Pinterest can be a valuable platform for growing your email list as it allows you to reach a wide audience of pinners who are actively searching for content related to your niche. By optimizing your pins and boards, you can attract more subscribers.