Use either a photo or a graphic designed in an app like Canva. For best results use 1000 x 1500 px as the dimensions for your pin image.

If you are using Canva, there are lots of pin templates already in there for you to use. Using templates makes the process a lot easier if you are just starting out with Pinterest.

Use this space to add value to the image on your pin. Try and avoid just repeating the same title in your image. You need to reword it in a way that explains what your Pin is about a little bit further.

Similarly to writing the title, we are going into depth about what the blog is about by using more relative words that people may be searching for. Try to keep your sentences natural and don’t stuff keywords into your description.

Pinterest wants its users to have a natural and enjoyable experience on the platform. If you create content that is seen as spammy, your results will be less good.

If you want to, you can use hashtags. Use a few to explain what your pin is about and who you are talking to. For example, #smallbusinessideas #entrepreneur. Don’t overdo them!

This is an important step for the inclusivity of your post, and it means your pin can be understood by more people than if you were to omit this section. By completing this section your Pin will be read aloud by screenreaders to people that use them.

All you are doing here is simply stating what is on the image of your pin. So, for example, it could be a picture of a dog drinking water by a tree with a title. In which case I would write Image of a brown dog drinking from a puddle under a tree with the title ‘ten tips to taking the best photos of your dog’

Make sure you are adding the right link for the blog or item you are creating a pin for. Please remember to check that the link isn’t broken! Do not create a pin and just link them to your home page or different sales page, it creates a really bad user experience.

Pinterest will try to recommend the most relevant board for your Pin (but don’t worry—it often gets this bit wrong!).. Simply click the menu and find the board you want to publish your pin to.

Avoid tapping on Publish until you are absolutely ready! To select the correct board tap on the name of the board and not the red publish button.

If you wish, you can duplicate your Pin and schedule it to go out to a different board on a different date.

It’s no longer good practice to publish the same pin to a sea of different boards, so only select the most relevant ones to that pin. You can publish the same pin to a couple of different boards, but no more than that, and try to spread out the pins out by at least 7 days. Again, we are trying to avoid looking spammy and want to keep our business account looking as natural as possible to Pinterest and other users.

The Pinterest scheduler allows you to schedule up to 4 weeks in advance. If you wanted to pin the same pin to different boards but spread them out even further, then you can do this by using a scheduling tool like Tailwind.

You can choose to publish your pin immediately or you could schedule it to go out over the following two weeks.

If you choose to schedule your pin you will see your scheduled pins on your profile after a couple of minutes.

You can’t go in and edit your pins until after they’ve been published. If you need to edit a typo like the one I made in the tutorial :) you will need to wait for it to be published first. Don’t worry about editing your post, it is absolutely fine to do so and it won’t have a negative effect on the performance of your pin.