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Link Instagram and Pinterest: How to Make the Most of Your Social Media
Have you heard about the exciting new integration between Instagram and Pinterest? This feature allows you to automatically post your Instagram content as pins on Pinterest, giving you a fantastic opportunity to expand your reach!
If you’re a business owner looking to leverage both platforms, linking Instagram and Pinterest can be a game-changer. Let’s dive into how to set this up and ensure your content shines on both platforms.
Why Link Instagram and Pinterest?
Connecting your Instagram and Pinterest accounts is not just about convenience; it’s about maximizing your content's visibility. When you regularly post on Instagram but struggle to keep up with Pinterest, this integration fills the gaps. It provides Pinterest with fresh content, which is something the platform thrives on.
Setting Up the Pinterest & Instagram Integration
To get started, you'll need to claim your Instagram account on Pinterest. Here’s how:
1. Go to your Pinterest settings.
2. Find the “Claimed Accounts” tab.
3. Select Instagram and log in to your account.
Once linked, all your Instagram posts will automatically be saved as pins. Remember that these pins will all go into one designated board, so choose a name that encapsulates your brand.
Optimising Your Posts for Pinterest
Just linking your accounts isn't enough; you need to ensure that your pins are optimized for Pinterest. Here are some key steps to follow:
- Edit your pin titles: Use relevant keywords that people are searching for.
- Update descriptions: Make sure your Instagram caption is tailored for Pinterest audiences.
- Change URLs: Direct traffic to your website or a specific landing page instead of just your Instagram profile.
It’s essential to revisit your pins every week or two to make these adjustments. This helps your content perform better in searches and attracts more potential customers.
Managing Carousel Posts
If you post carousel images on Instagram, be aware that each slide will be pulled through as a separate pin. This can clutter your Pinterest board if not managed correctly. Regularly check and delete any slides that don’t make sense as standalone pins, like those that say “follow me on Instagram.”
Why You Should Use the Integration
As a Pinterest expert, I can’t stress enough how beneficial this integration can be. Not only does it allow you to maintain a presence on both platforms, but it also helps you curate and optimize your content for maximum engagement. I’ve found that I primarily post on Instagram now just to have that content auto-shared to Pinterest, which has become a vital part of my marketing strategy.
Feeling ready to get consistent on Pinterest? Here’s how I can help…
📌 Download my FREE Pinterest Quick Start Guide to get you off to the best possible start on Pinterest for your business marketing.
📌 Visit my Template Shop for easy-to-customise and high-converting pin templates for Canva
📌 Join the PinPower Growth Academy, my low-cost Pinterest membership provides you with everything you need to grow on Pinterest!
Pin Me!
Was this blog post helpful? Pin this blog to one of your boards to share it with your community and read it again later. I appreciate every single pin and share that I receive. 🧡
Grab the freebie!
Pinterest A-Z Cheat Sheet
From understanding what a ‘Board’ really does to unlocking the potential of ‘Rich Pins’, this list will help you demystify the platform, one term at a time. Ideal for newbies ready to dive in or anyone looking for a quick refresher.
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