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Optimising Your Instagram Posts for Pinterest Success
Are you ready to make the most of your Instagram posts on Pinterest? Connecting these two platforms can truly transform how you show up for your business!
By planning your Instagram content with Pinterest in mind, you can turn your posts into evergreen assets that draw traffic for months on end. Let’s jump in and explore how to optimise your Instagram for Pinterest success!
Why Integrate Instagram and Pinterest?
The integration of Instagram and Pinterest allows you to leverage the strengths of both platforms. By crafting Instagram posts that are also Pinterest-friendly, you reduce the stress of having to create separate content for each platform. This method not only saves time but also increases your visibility across both platforms.
Steps to Optimise Your Instagram Posts for Pinterest
1. Use the Right Image Size Make sure your images are in portrait size, ideally 1080 x 1350 pixels. This size occupies more space in a Pinterest feed, making it easier for users to read and interact with your content.
2. Incorporate Keywords Use relevant keywords in your images and Instagram captions. For instance, if your post is about “easy yoga poses,” ensure this phrase is prominent on the image and included in the first line of your caption. This helps Pinterest understand what your pin is about, increasing its chances of being shown in searches.
3. Add Your Website Including your website URL on your images is vital for brand recognition. Make sure your URL appears on every slide if you're posting a carousel. This way, when your content is shared on Pinterest, users can easily find your site.
Editing Your Pins on Pinterest
Once your Instagram content is pulled through to Pinterest, it’s essential to optimise it further. Regularly check your pins and edit their titles and descriptions to ensure they are informative and keyword-rich. This can significantly enhance their visibility on Pinterest.
FAQ
Can I use the same images for both Instagram and Pinterest?
Yes! By optimizing your images for both platforms, you can effectively use the same content across Instagram and Pinterest, saving time and effort.
What if I don’t have a blog to link to?
You can still benefit from this integration by linking directly to your Instagram account, which can help increase your following on both platforms.
How often should I post to Instagram for Pinterest integration?
Aim to post consistently, ideally a few times a week, to maintain visibility and engagement across both platforms.
Feeling ready to get consistent on Pinterest? Here’s how I can help…
📌 Download my FREE Pinterest Quick Start Guide to get you off to the best possible start on Pinterest for your business marketing.
📌 Visit my Template Shop for easy-to-customise and high-converting pin templates for Canva
📌 Join the PinPower Growth Academy, my low-cost Pinterest membership provides you with everything you need to grow on Pinterest!
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Pinterest A-Z Cheat Sheet
From understanding what a ‘Board’ really does to unlocking the potential of ‘Rich Pins’, this list will help you demystify the platform, one term at a time. Ideal for newbies ready to dive in or anyone looking for a quick refresher.
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