As we head into 2025, it’s the perfect time to polish up your Pinterest marketing strategy and start the year strong! Whether you're a seasoned pro or just starting with Pinterest for business, this quick guide will help you optimize your account for the year ahead. Let’s dive in!

Start by heading to your Pinterest analytics to review your 2024 performance. Outbound clicks, impressions, and saves are the metrics that matter most for gauging your content’s success. If you’ve yet to explore Pinterest analytics, now’s the time!

👉 Pro tip for 2025: Make sure you’re using a business account to unlock these insights. Haven’t switched yet? It’s easy to convert your account or create a fresh one tailored for your business. These stats will help guide your strategy for the year ahead.

Is your account still carrying boards that no longer align with your business? Archive them! Archiving keeps those pins out of public view while preserving your hard work. And those personal inspiration boards? Move them over to a personal account to keep your business profile polished and professional.

👉 2025 focus: Think about how your boards reflect your niche. Are they clear, focused, and aligned with your goals?

When was the last time you updated your profile name, description, or even your profile photo? Your profile is like your digital storefront—it should reflect your current business focus and target audience.

Don’t forget to include Pinterest for Business 2025 keywords in your description to help your profile appear in relevant searches. These small tweaks can make a big difference!

Christmas might be almost over, but spring is just around the corner! Move seasonal boards like Valentine’s Day, Mother’s Day, and spring travel to the forefront. Boards showcasing outdated seasons or trends? Shift them to the back.

👉 Why it works: Pinterest users are planners! By aligning your boards with what’s trending next, you’ll stay ahead of the game and attract more pinners.

Reflect on what performed well in 2024, then dive into the Pinterest Predicts 2025 report for fresh insights. This tool highlights upcoming trends across industries, giving you a head start on what to pin.

Need help mapping it all out? Use my free 12-month Pinterest planner to stay organized and build a consistent strategy for the year.

By following these steps, your Pinterest account will be optimised and ready to thrive in 2025! Remember, consistency is key, and staying ahead of trends will keep your content fresh and engaging.

Need more guidance? Join me in the PinPower Growth Academy for expert advice, step-by-step training, and a supportive community. Together, we’ll make 2025 your best year on Pinterest yet.