Five Pinterest Strategies You Need to Know in 2025

If there’s one thing Pinterest loves, it’s fresh content. Sharing the same pins over and over might feel like the easy route, but it’s not the way to grow. Instead, focus on creating new, unique pins that reflect current trends and offer value.

Fresh pins don’t just mean new visuals - they’re about sharing fresh ideas and insights, too. Think about what’s happening in your niche right now and how you can provide relevant content that stands out. Regularly updating your Pinterest content is a surefire way to keep your audience engaged and coming back for more.

It’s easy to think of Pinterest as just another social media platform, but it’s actually a visual search engine - and that’s how you should treat it. Millions of users log on daily to search for ideas, solutions, and inspiration. To help them find your content, you need to get strategic with your keywords.

When you’re creating pins, ask yourself: What is my ideal audience searching for? Use those phrases in your pin titles, descriptions, and even on the visuals themselves. The better you align your content with what people are actively searching for, the more discoverable your pins will be.

Pinterest users love saving ideas they can refer back to later. That’s why informative pins tend to perform so well. Instead of focusing solely on driving traffic to your website, think about how your pins can provide immediate value.

What tips, tutorials, or quick insights can you share directly on your pins? When users save your content, Pinterest sees it as a sign that your pins are useful, which increases your reach across the platform. By focusing on helpful, high-value content, you’ll not only grow your audience but also build trust and credibility.

Video is everywhere these days - and yes, that includes Pinterest! Video pins are an excellent way to capture attention because they stand out in a sea of static images.

You don’t need a massive video production setup to create great video pins. Tools like Canva make it easy to repurpose your existing content or create short clips that grab attention. Add movement, captions, and clear calls-to-action to make your videos even more engaging. Incorporating video into your Pinterest strategy is a powerful way to boost engagement and stand out in 2025.

One of Pinterest’s biggest strengths is its focus on seasonal trends. Whether it’s holiday planning, summer recipes, or back-to-school ideas, users flock to Pinterest for inspiration tied to specific times of the year.

To take advantage of this, start planning your seasonal content well in advance - think about what your audience will be searching for three months ahead of time. For example, create holiday gift guides in September or summer travel tips in March. By aligning your content with the seasons, you’ll attract more views and ensure your pins are timely and relevant.

Growing your Pinterest account takes time and consistency, but these five strategies will set you up for success in 2025. Focus on creating fresh, helpful content, optimizing for keywords, and tapping into trends like video and seasonal planning.

Remember: Pinterest isn’t a platform for quick wins - it’s a long-term investment in your business. Stick with it, and you’ll see the results over time!