Pinterest Pin Size Guide 2025

Pinterest isn’t just a place for inspiration—it’s a brilliant tool for businesses that want to drive traffic, boost engagement, and grow their brand. And while great visuals are a must, knowing the right Pinterest pin sizes is the secret to getting your content seen.

Pinterest has become more flexible with image dimensions, but portrait-style pins still reign supreme. Let’s dive into the best practices for pin sizes in 2025 (and why experimenting with longer pins might just be your next big win).

When it comes to Pinterest, size matters. While Pinterest is more relaxed about dimensions now, sticking to recommended sizes ensures your pins are crisp, clear, and attention-grabbing.

📌 Ideal Standard Pin Size: 1000 x 1500 pixels (Aspect ratio: 2:3)
This size is the classic go-to and works beautifully across the platform, ensuring your pins are easy to view on any device.

📌 Experiment with Long Pins: 1000 x 2100 pixels or taller
Longer pins can make a big impact, especially for tutorials, step-by-step guides, or infographic-style content. Just keep them engaging and not too overwhelming!

📌 Video Pins: 1080 x 1920 pixels (Aspect ratio: 9:16)
Videos are growing in popularity on Pinterest and are perfect for grabbing attention.

Pinterest has become much more flexible, and long pins (think TikTok or Instagram Story dimensions) can give your content more real estate on the feed. While 1000 x 1500 pixels is still the standard, trying pins that are taller, such as 1000 x 2100 or even longer, can help your content stand out.

Important Tip: Always keep pins portrait-style. Horizontal or square pins might not perform as well because they don’t take full advantage of Pinterest’s vertical layout.

Your Pinterest profile is like your storefront—it’s where users get their first impression of your brand.

• Profile Picture: 165 x 165 pixels
• Cover Photo: 800 x 450 pixels
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Keep these images consistent with your brand style for a polished, professional look.

• Stay Vertical: Portrait pins (2:3 ratio) are still king. Experiment with long pins, but avoid horizontal formats.
• Focus on Quality: Use sharp, high-resolution images. Blurry or pixelated visuals are a no-go.
• Add Text Overlays: Text adds context and makes your pins more clickable. Keep it clear and bold.
• Optimize for Keywords: Include keywords in your pin descriptions and titles to rank higher in searches.
• Experiment & Analyze: Test different sizes, layouts, and styles to see what resonates most with your audience.

Video pins are a brilliant way to stand out in 2025. Whether it’s a quick tutorial, a behind-the-scenes glimpse, or a product showcase, they’re perfect for grabbing attention.

• Size: 1080 x 1920 pixels (9:16 ratio)
• Length: 4 seconds to 5 minutes (short and snappy usually performs best)

• Standard Pins: 1000 x 1500 pixels (2:3 ratio)
• Long Pins: 1000 x 2100 pixels or taller
• Video Pins: 1080 x 1920 pixels (9:16 ratio)

Optimized pins are more than just pretty pictures—they’re key to driving clicks, saves, and traffic. Pins that stand out visually and follow Pinterest’s best practices have a much higher chance of performing well.

And don’t forget to experiment! Pinterest evolves every year, and what worked in 2024 might need a refresh in 2025. Play around with long pins, videos, and fresh layouts to keep your audience engaged.