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Is Pinterest Still Relevant in 2025? (Spoiler: Yes, and Here’s Why)
The Numbers Don’t Lie: Pinterest is Growing in 2025
Why Pinterest is Still a Major Player in 2025
1. Pinterest is a Search Engine, not just a Social Platform
2. Pins last longer than Social Media Posts
3. Pinterest Users are ready to take action
4. Pinterest keeps getting smarter (Thanks, AI)
5. Video Pins are expanding reach
Is Pinterest Still Worth Your Time in 2025?
Final Thoughts: Should You Use Pinterest in 2025?
Feeling ready to get started on Pinterest? Here’s how I can help…
If you’ve been wondering, "Is Pinterest still relevant in 2025?" The short answer is, absolutely!
While some platforms struggle to keep users engaged, Pinterest is bigger, stronger, and more valuable than ever. With over 553 million monthly active users and record-breaking revenue, Pinterest continues to be a powerhouse for traffic, sales, and long-term growth.
Let’s break down why Pinterest is still a must-have marketing tool in 2025 and how you can use it for your own business success.
The Numbers Don’t Lie: Pinterest is Growing in 2025
Unlike other platforms that rely on fleeting trends, Pinterest is seeing real, sustained growth:
✅ 553 million monthly active users (+11% YoY) – More people than ever are using Pinterest to search, discover, and engage with content.
✅ $1.15 billion in Q4 revenue (+18% YoY) – Pinterest just had its first billion-dollar revenue quarter at the end of 2024, proving advertisers and businesses see it as a valuable platform.
✅ A stronger focus on action and conversions – Pinterest is prioritising lower-funnel marketing, meaning more users are clicking, signing up, and buying.
This matters because a growing, profitable Pinterest means more opportunities for creators, business owners, and marketers to drive real results. (Figures taken from Pinterest Press Release, 6th Feb, 2025)
Why Pinterest is Still a Major Player in 2025
1. Pinterest is a Search Engine, not just a Social Platform
Unlike Instagram or TikTok, where content can disappear more quickly, Pinterest functions more like Google. Pins are searchable and rankable and can drive traffic for months or even years.
2. Pins last longer than Social Media Posts
A viral Instagram post might generate engagement for a day or two, but a Pinterest pin can drive traffic indefinitely. This makes Pinterest a sustainable marketing strategy with long-term payoffs.
3. Pinterest Users are ready to take action
Pinterest isn’t just for browsing - it’s a platform where people actively search for solutions, ideas, and products. Unlike other social media platforms where users passively scroll, Pinterest users are ready to click, save, and buy.
4. Pinterest keeps getting smarter (Thanks, AI)
Pinterest’s AI is better than ever, meaning it’s showing users exactly what they want to see. This makes it easier for creators, businesses, and brands to reach the right audience.
5. Video Pins are expanding reach
Short-form video isn’t going anywhere, and Pinterest’s Video Pins are getting more reach than ever. If you’re comfortable with video, it’s worth testing out.
Is Pinterest Still Worth Your Time in 2025?
Absolutely. But success on Pinterest in 2025 isn’t just about pinning randomly - it’s about strategy. Here are some key ways to make the most of it:
- Use keywords in your pin titles, descriptions, and board names (Pinterest is a search engine, after all).
- Create fresh, eye-catching pins that stand out in the feed.
- Be consistent. Pinterest rewards regular pinners (scheduling ahead helps!).
- Experiment with video Pins - they’re getting great reach.
- Link to evergreen content - blog posts, YouTube videos, or product pages that stay relevant over time.
Final Thoughts: Should You Use Pinterest in 2025?
Yes, Pinterest is still 100% relevant in 2025! It is growing and improving, and it is still one of the best platforms for long-term traffic and brand visibility.
If you want to get more eyeballs on your content without having to post 24/7, Pinterest is still 100% worth it.
Feeling ready to get started on Pinterest? Here’s how I can help…
📌 Download my FREE Pinterest Quick Start Guide to get you off to the best possible start on Pinterest for your business marketing.
📌 Visit my Template Shop for easy-to-customise and high-converting pin templates for Canva
📌 Join the PinPower Growth Academy, my low-cost Pinterest membership provides you with everything you need to grow on Pinterest!
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Grab the freebie!
Pinterest A-Z Cheat Sheet
From understanding what a ‘Board’ really does to unlocking the potential of ‘Rich Pins’, this list will help you demystify the platform, one term at a time. Ideal for newbies ready to dive in or anyone looking for a quick refresher.
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